Search Engine Optimization (SEO) is the process of optimizing a website or online content to improve its visibility and ranking in search engine results pages (SERPs). Search engines like Google, Bing, and Yahoo use algorithms to crawl, index, and rank websites based on relevance, authority, and user experience. The goal of SEO is to make your site more appealing to these algorithms so that it ranks higher for relevant search queries. By doing so, websites can attract more organic (non-paid) traffic, which is often more valuable than paid advertising traffic.

Constant effort and observation are necessary for effective SEO since search engine algorithms are always changing. Companies need to keep up with the newest SEO techniques, such optimizing for voice search, enhancing local SEO for queries that are relevant to a certain area, and concentrating on metrics related to the user experience, like dwell time and bounce rate. Websites may sustain or raise their rankings by concentrating on these tactics, which will eventually increase quality visitors and conversion rates.