PPC | Email Marketing

PPC (Pay-Per-Click): Targeted ad campaigns.
Email Marketing: Personalized email campaigns.

PPC (Pay Per Click)

Email Marketing

PPC Marketing (Pay-Per-Click Marketing): PPC marketing is a digital advertising model where advertisers pay a fee each time their ad is clicked. It's a way of buying visits to your site rather than attempting to earn those visits organically. Types of PPC marketing include:

Search Advertising: Ads that appear on search engine results pages (SERPs) like Google Ads.

Display Advertising: Visual ads that appear on websites, typically in the form of banners or text ads.

Social Media Advertising: Ads that appear on social media platforms like Facebook, Instagram, LinkedIn, etc.


E-Mail Marketing


Email Marketing:Email marketing involves sending promotional messages or content to a list of email subscribers to build relationships, drive traffic, and increase sales or conversions. Types of email marketing include:


Transactional Emails: Messages sent in response to user actions, like order confirmations or password resets


Newsletters: Regular updates and content sent to subscribers to keep them informed and engaged.


Promotional Emails: Emails that promote specific products, offers, or events to encourage purchases or actions.


Drip Campaigns: Series of automated emails sent based on predefined triggers or schedules to nurture leads or onboard new users.


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